HUGO introduces the brand’s personalization tool: HUGO Reversed.

HUGO creates clothes that encourage people to be their true selves. Presenting HUGO, your way – a sweatshirt and T-shirt that you can personalize in iconic HUGO reversed style. Designed to match seamlessly with the rest of your wardrobe, you can choose two unisex styles, the Dutley T-shirt and the Diky sweater – in colors white, black and grey.

It’s as simple as A, B, C. Choose your silhouette and start customizing. Just add your initials, name or any word you choose.