Unity.
Baum und Pferdgarten reveiled their latest collection during Copenhagen Fashion Week on January 30 2020. With a bespoke light installation and a diverse cast, Creative Directors Helle Hestehave and Rikke Baumgarten presented a collection inspired by the universal feeling of unity that exists at music festivals.
While music has always created communities, a festival provides a prolonged experience of closeness; there is a unique affinity to be found in sharing the same moment in time with thousands of others. Festivals break down boundaries and foster a sense of solidarity between strangers. They encourage connections and collaboration, and gift us shared memories to bond over.
“The overriding energy at a festival is joyful, exciting, and empowering. You feel seen, heard, and valued, which in turn, unearths your better nature. We wanted to create a collection that celebrated the modern day festival experience, and also paid homage to the ‘70s, the decade where many festivals began.”
Helle Hestehave and Rikke Baumgarten, Creative Directors
Key pinstripe pieces and tailoring reflect the idea of adapting your everyday city wardrobe so that it’s ready for all eventualities. There is a ‘70s feeling echoed in many of the fabrics and styles in the collection. Fair Isle knits are reminiscent of style icons of the time. A cream faux fur coat, a denim A-line dress, and a leopard print floor-length dress share the same ‘70s vibe. Technical and sporty textures pull the collection into the present.
The colour palette, fabrics, styles, and prints mirror the eclectic energy of festivals. Earthy tones of moss green, bark brown, amber, and camel clash with modern shades of neon orange, sherbet pink, sunshine yellow, and misty blues. A print of orange ink dots set on black evokes the image of lighters swaying in the air in unison. A pen-drawn image of wood grain reflects the natural scenery that often surrounds festivals. ‘70s-inspired flowers and leaves grow on branches across a cream background.
Baum und Pferdgarten strongly believes in the importance of circularity and is working to become more responsible in all aspects of its operations. The aim is to continuously reduce the negative environmental impact of each collection. Autumn Winter 2020 is the next step on this journey. Over 50% of the collection has been sourced from responsible fibres, including organic cotton and recycled polyester, and introduces sustainable wool, EcoVeroTM and TencelTM. All responsible pieces will come with an extra swing tag and will be marked online with a dedicated icon.
