The vibes are good, the feel is fun and the shades are as bright and nostalgic as a long summer. Get dressed up and head to the beach boardwalk, Wrangler’s SS20 collection is here.

With nostalgic style a key influence, Wrangler takes inspiration from the nineties and brings that era’s confident look, along with the decade’s ideals of globalisation and unity, to the forefront.

Across the denim range, the feel is both authentic and luxe, with a range of washes, fits and lighter-weight fabrics offering options across all trends. For men, the new Texas Slim fit – straight cut and traditional – stakes its place, and the utility trend is referenced in a range that includes jacket, loose cargo jean and a denim vest. A jean and jacket are given the colourblock treatment. Dark washes return, but alongside lighter hues in tribute to the bleached denim of the nineties.

For women, skinny and straight jeans make up the standard range, but directional additions brings the denim on point. Mom style is key, with jeans, shorts and bib shorts along a new mom-style chino. The utility look is covered by jeans and jumpsuits.

In this Olympic year, Wrangler evokes the athletic style of previous games, with colourblocking and nineties silhouettes bringing a nostalgic feel to sportswear. For women, sweat tops, polo jerseys and tees are cropped. Bold colourways including red and blue sit alongside nostalgic sand shades, and beach-inspired pastels. In the men’s range, colourblocking makes it mark on jackets, hoodies and a retro half-zip sweat.

Graphics take on a nostalgic vibe, inspired by vintage thrift store souvenir T-shirts. For women, oversized boyfriend tees are given graphics evoking beach memories, while an authentic Wrangler “Jeanies” logo makes a return on different tee styles. Wrangler’s rainbow motif returns on sweats and tees in a sharper, sleeker style and simple logo tees offer a more muted counterpoint. Ice cream shades are used on shorts, check shirts and jackets, and the holiday feel is extended to a shirt with a vintage vacation print.

For men, logo tees and polo tops come in bold colour options, as well as more subtle shades. References to Wrangler’s origins in 1947, when it launched its first cowboy jeans, are made in prints on tees, while authentic Wrangler globe graphics from the eighties and nineties, promoting unity and acceptance, make a strong statement on tees and sweats. Check shirts are traditionally-styled in reds, blacks and blues but a carefree feel is created with lighter surf-inspired colours.

Inspired by Wrangler’s own messages of positivity and achievement, and tapping into this year’s feel of unity, Wrangler’s SS20 collection brings the vibes and creates the memories.