Almost 40 years since the UGG® Classic boot was first created, the brand unveiled a first look of its new Classic. The reimagined boot aptly named Classic II, incorporates innovative technology including water and stain resistance, better traction and an overall lighter weight for increased wearability.
Supported by a large-scale media campaign launching in the fall and featuring the brand’s first ever global women’s ambassador Rosie Huntington-Whiteley, the Classic II Mini, Classic II Short and Classic II Tall will be available at UGG® retail locations and online from now on.
“This is without a doubt the biggest launch UGG® has ever undertaken in its 38 year history,” said Dave Powers, President and CEO of Deckers Brands. “Updating a product as iconic as the Classic was a big decision. However, after listening to what our consumers want we knew it was time.”