Kicking off the fall season, UGG® (a division of Deckers Brands) unveiled a first look at its new campaign featuring the brand’s first-ever Global Women’s Ambassador, actress and supermodel Rosie Huntington-Whiteley. Rolling out today and running through the holiday season, the spirited five-part digital video series celebrates the iconic style and highly-coveted feel of UGG® and shows there is now an UGG® boot for wherever your life takes you. The original Classic Boot has expanded into five reimagined collections that offer more versatility and styling options, the new collections include: The new Classic, Classic Street, Classic Luxe, Classic Cuff and Classic Slim.
The launch creative showcases Rosie styled in five silhouettes from each of the new collections. Rosie is seen wearing the Abree Short, the Classic II, the McKay, the Classic Cuff Short and the Kristin in the brand’s ever-iconic Chestnut colorway.