Teva announces the launch of its sustainability initiative and “Strap In To Freedom” campaign as of from February 2020.

As of 2020, Teva uses recycled plastic in 100% of its iconic straps. This represents an important step in Teva’s commitment to build a more sustainable future and reduce its impact, so future generations can be free to explore the wild world around them.

The sustainability initiative launches in tandem with a new brand campaign, “Strap In To Freedom”, celebrating Teva’s iconic Original sandal collection. The campaign, which invites fans to express their own forms of freedom and adventure, also marks an important milestone of Teva’s ongoing commitment to sustainability.

All the iconic straps across Teva’s 2020 product line use traceable, verifiable plastic using REPREVE® yarn, representing over 9 million plastic bottles, or 172 tons of plastic, being kept out of landfills in 2020 alone. This material keeps plastic out of the waste system and waterways, offsets using new petroleum, emits fewer greenhouse gasses, and conserves water and energy when compared to virgin polyester. With this initiative, Teva is turning the waste that pollutes the planet into something that helps others explore it.

The Teva SS20 collection is on display at our IVY LEE showrooms and available for sample pulls.

Please have a look on our imagebank for all available high resolution images.

For sample pulls, information and all other inquiries, please contact us.