GC100.
Teva unveiled its Spring 2019 footwear collection paying homage to the brand’s birthplace, the Grand Canyon, on the Grand Canyon National Park’s founding 100 years ago today.
Coined ‘GC100’, the collection sports a mix of functional features and heritage details, tied together with canyon-inspired webbing that evokes the vibrant aesthetic and earth tone hues of the Park.
The newest collection by Teva celebrates the centennial by pledging “$100K for 100 Years” with a donation to Grand Canyon Conservancy, the official non-profit partner of Grand Canyon National Park.