The first circular and 100% recyclable jacket: the Infinity.
Blazing a trail in circular innovation, premium casualwear brand Napapijri unveils the Infinity, its first circular, 100% recyclable jacket embodying Napapijri’s mission to design a circular future for fashion. The first jacket of its kind, Infinity has been three years in the making.
Its main breakthrough comes from an intensive, synergistic effort to innovate the way in which fashion impacts the environment through the employment of recyclable materials and circular economy models.
Infinity’s main material innovation is its mono-material composition: its filling and trims are made from Nylon 6, while its fabric is made from ECONYL® Regenerated Nylon, a high-performance nylon 6 yarn recycled from discarded fishing nets and other waste materials. The use of one material allows for an easier recycling process. By building Infinity using Nylon 6, Napapijri has created a virtuous circle where the jacket can be recycled and reimagined infinitely.
To close the loop and make the innovation truly circular, Napapijri has developed a unique digital take-back programme through which the jacket can be returned and recycled. When purchasing Infinity, customers will be invited to register their jacket online through a unique identifier. Upon returning the jacket, customers will receive an €100 voucher to be used at napapijri.com for the purchase of their next Infinity product.
The Infinity marks a decisive step in Napapijri’s quest for innovative solutions in circular design.