The upcoming winter edition of Modefabriek on 25 & 26 January 2015 in the Amsterdam RAI will be introducing the new premium menswear concept ‘Style Matters’. The Style Matters platform is aimed at providing direction for menswear retail in the Netherlands. Co-initiator Peter van Rhoon from CODE Magazine explains, “Menswear is evolving like never before. The world of men’s style is inspiring and this is clearly reflected in the structure of this segment.”

Premium menswear
In the year 2014, the international menswear market is leading the way in terms of growth figures. With its ‘practical’ masculine values like functionality and sustainable quality, craftsmanship and innovation, menswear sets the tone in many respects for the entire sector, particularly in the higher segment.

“Being unique. Remaining distinctive. The premium menswear segment is the perfect place for retailers to convey their passion for craftsmanship and sense of style and innovation. Today’s consumers recognise this kind of passion for the work. The collaboration between Modefabriek and CODE Magazine has resulted in a wonderful initiative where retailers can indulge their passion.” Dave van Benthem, DECO Brand & Retail Management.