PREMIUM by JACK & JONES has partnered with the Italian brand and designer Daniele Alessandrini for Autumn 2014. For more than 25 years, Alessandrini has been producing high quality products and has built a reputation as one of Italy’s premier men’s fashion brands. As a member of Camera Nazionale della Moda Italiana, his hallmarks, fabric mixing and styling, has won international recognition.

Taking the best from two worlds, the result of this exclusive collaboration is a capsule collection with focus and Italian silhouettes creating the perfect combination of comfort and style. The focal point of the campaign is Italy and association attached to the country which is well-known for its craftsmanship, quality and style.