Exclusive, high-end clothing for modern women. Founded in Belgium.
JULIE HOUBEN is a young high-end fashion label, founded in Belgium by Julie Houben. At its core, the brand stands for modern luxury. The collections are exclusive and therefore limited quantities of its garments are to be sold. To assure the luxurious look and feel, which are the main characteristics of JULIE HOUBEN, the garments are made from durable high-quality fabrics like silk, wool and vegan leather.
JULIE HOUBEN’S philosophy is to empower women to embrace themselves, their femininity and strengthen confidence. Therefore, each size of the standard sizing system is combined with a word that represents femininity, positivity, and mainly the five characteristics of the brand, which are: Inspiring, Resilient, Powerful, Passionate and Fearless. By doing so, JULIE HOUBEN intends to create a community where women are encouraged and free to be themselves. It is about creating deep emotional connections with its customers, by knowing what they are looking for and what drives them to buy JULIE HOUBEN. The brand wants to inspire its customers to wear JULIE HOUBEN’S garments with fierce.
Summer Euphoria 2.0
For Spring/Summer 2023, JULIE HOUBEN introduces the Summer Euphoria 2.0. collection. Creative director Julie Houben was inspired by the urban city life and countryside of Italy.
The women in the fashion capital Milan stirred her creativity to work with tweed fabrics. For Julie, tweed implies luxury and an elegance that is timeless, as the Julia Jacket and Julia Skirt.
Next to tweed, JULIE HOUBEN brings silk and vegan leather garments in this season’s collection. To work with the best sustainable materials, Julie researches the finest fabrics. The Lou Blazer is a short jacket made from 100% vegan leather – to be paired with the Lou Skirt in ecru.
Two eyecatchers this summer season are the Feather Corset dress in green tweed with an open back and topped with green feathers, and the one-shoulder Marly Silk Dress in 100% purple silk.
In her designs, Julie strives to accentuate the female form and work with prominent details. A perfect example is the Rosi look: the Rosi Silk Top and Rosi Shorts made from vegan leather in pink pastel found its inspiration at Lake Como – romantic and fitted, finished with rhinestone buttons that are handmade in Italy. The same shimmering details are present in the tweed Eli Skirt, perfectly matched with the one-shoulder Elie Silk Top in mintgreen.
JULIE HOUBEN is available at multi-brand stores including La Cosa in Hasselt, at its JULIE HOUBEN flagship store at Huidevettersstraat 38 – 40 in Antwerp, and online via www.juliehouben.com.
For information, sample pulls and all other inquiries, please contact IVY LEE Antwerp.
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