Tailored contrasts and sheer fluidity make waves at the BOSS Miami fashion show

Turning to the past to step boldly into the future was just one of the underlying themes in an overall modern reinvention of traditional tailoring as presented at the BOSS fashion show in Miami on March 15.
The new Spring/Summer 2023 collection was unveiled before a group of more than 500 guests, followed by an afterparty at the Herald Plaza.

Drawing inspiration in part from the city where the show was held, the Spring/Summer BOSS collection explored the underlying duality and creative enigma that lives between the abstract notion of opposing states. This concept was then applied to the brand’s renowned roots in men’s tailoring by incorporating sheer fabrics and a structured yet sublime sense of allure. The overall assortment presented a sleek and sophisticated idea of what it means to become and embrace the spirit of self-determined individuality in an ever-changing world.

Given the above notion of transparency, the overall set design had a modern, aquatic theme, to give the impression that the entire venue was surrounded by walls of water. Models were made to look as if they were actually walking on water.

All-star celebrities and athletes such as Naomi Campbell, Pamela Anderson, Law Roach, Khaby Lame, DJ Khaled, Alica Schmidt, Yusra Mardini, Precious Lee, Ibtihaj Muhammad, Ezra Frech and Caleb Williams walked in the liquid-inspired show, as did Jordan Barrett, Naomi Watanabe, Gottmik, and Violet Chachki. Meanwhile, front row attendees featured a range of talents from across the creative spectrum, including brand favorites Maluma, Demi Lovato, Bella Thorne, Maisa Silva, CharlesMelton, Suki Waterhouse, Lucien Laviscount, Rapman, Stefflon Don and Tiffany Haddish. Additional VIP guests included Kano, Jelly Lin, Camila Morrone, Brianne Howey, Felix Mallard, Gavin Casalegno, Sasha Calle, Christine Quinn, Kim Hyun-ah, and Hwang In-Yeop.

Likewise, impactful digital traction was made on a global scale, with major influencers engaged, including Lele Pons, Hannah Stocking, Wisdom Kaye, Ox Zung, Jeon Changha, Alix Earle, Isis Valverde, Luisito El Pillo, and Joey Graceffa. The social media stars shared the overall fashion experience online and highlighted the Spring/Summer BOSS collection via Instagram, TikTok, YouTube and BeReal. Stills and videos were shared both on the BOSS channels and the individual accounts of the special guests.

The latest collection is now available online at boss.com and in-store at BOSS retail points around the globe.


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