For The World Outside

Hunter reveals its new seasonal campaign, For The World Outside, marking the brand’s refreshed identity, values and creative direction. The campaign celebrates the role Hunter has played in everyday exploration for over 160 years and the people who are redefining it for future generations. For The World Outside is the first campaign to be unveiled under the leadership of CEO Paolo Porta, who was appointed in June 2020.

Following the recent launch of Hunter Protect, the brand’s sustainability and accountability strategy and initiative roadmap, the campaign represents a further signal change as part of Porta’s clear and ambitious plan to reposition Hunter as the leading iconic outdoor lifestyle brand.

The campaign celebrates seven unique individuals with strong connections to nature and purposeful work. While each of the cast are from different backgrounds, pursue different causes and live in different locations, they are brought together by their inspired relationship with nature and desire to impact communities in a positive way. For The World Outside captures these stories to remind the viewer that getting involved in the protection and love of nature and its communities is imperative. Each of the seven are the everyday leaders that are doing the important work to raise awareness and create change through their connection to nature and its communities.

The cast wear the Originals collection, comprised of the Original Tall (RRP €130) and Short Wellington boot (RRP €115); an international icon that crosses the borders of age, gender, style, ethnicity and symbolises a life fully connected to nature. A boot that is purposeful, protective and consistently worn in exploration of the outdoors, whether in the city or country and whatever the weather. For over 160 years Hunter has played a part in enabling people to experience the world and all its possibilities.

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