BERLIN ATTITUDE MEETS TOKYO AESTHETIC:
HUGO ANNOUNCES ITS LATEST CAPSULE COLLECTION WITH STREETWEAR BRAND MR. BATHING APE®
In an unprecedented shake up of streetwear style, HUGO announces its latest capsule collection, a joint production with Mr. Bathing Ape®.
Established as an independent brand influenced by Berlin culture, HUGO serves up style for rule-breakers and risk-takers. It comes as no surprise, then, that a brand inspired by the nightlife, grit, and edge of this nocturnal city would team up with Mr. Bathing Ape®.
As the British tailoring inspired, formalwear arm of A Bathing Ape®, the iconic streetwear brand Mr. Bathing Ape® has captivated the fashion industry by spotlighting Tokyo’s one-of-a-kind fashion culture. The brand embodies HUGO’s principles of individuality and self-expression.
Kicking off this summer, the two distinctive style labels are uniting to cooperatively design the HUGO x Mr. Bathing Ape® capsule, a limited-edition collection of brand signatures reinterpreted with a streetwear vibe. The Pre-Fall 2022 collection focuses on reimagining the classic BAPE® CAMO pattern with a signature HUGO red twist as both brands step up to become authorities of bold streetwear dressing.
Streetwear enthusiasts can delight in this wide-ranging capsule comprised of classic styles such as hoodies, sweatpants, jackets, shorts, and logo T-shirts. Original accessories including a skateboard, caps, socks and bodywear basics are also available, all stamped with signature branding.
The official limited-edition collection release will occur on June 15, 2022.
For sample pulls, information and all other inquiries, please contact IVY LEE Antwerp.
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