HUGO – HUGO I REPLAY: FALL’S MOST-WANTED DENIM COLLAB

Two brands with a shared spirit of vibrant individuality – rebel-at-heart HUGO and Italian premium denim specialist Replay – come together this Fall to launch a co-created capsule collection dedicated to self-expression.

Bringing together a mix of classic and trend-driven denim styles with easy-wear jersey pieces, HUGO | Replay presents clean and simple silhouettes designed to be interpreted by the wearer to reflect their personal style.

Launched as part of the Fall/Winter 2022 season as HUGO strengthens its denim offer throughout its collections, each HUGO | Replay style features a signature red label that brings together the logos of both brands. The capsule is developed in certified organic cotton fabrics throughout.

For him, a classic denim jacket and straight-fit jeans, in a light, medium, or dark wash, are joined by an overshirt and matching jeans that offer a tailoring-meets-workwear aesthetic. Four crew-neck tees deliver four different spins on the bold HUGO | Replay logo, while a garment-dyed indigo tee and matching hoodiecomplete the line-up.

For her, boy-fit jeans in three washes and a choice of relaxed, drop-shoulder tees are joined by a trend-driven cropped jacket with raw edges and matching balloon-fit jeans, in a nod to the fashion acumen that runs through the collection. Designed with denim lovers in mind, HUGO | Replay is all about expressing your individual creativity, putting together unique looks where fashion meets fun. So, how will you wear it? #HUGOReplay

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