Dutch denim brand G-Star RAW announces today their latest worldwide ‘Hardcore Denim’ campaign with icon Snoop Dogg. Helmed by a custom-made version of the soundtrack single ‘Say it Witcha Booty’, by the multi-platinum artist.

Snoop needs no introduction – he’s a living legend and a globally recognized innovator, simultaneously iconic and accessible, just like denim. G-Star RAW has a long tradition of working with “true originals” like Snoop, authentic and exceptional people who are one-of-a-kind and true masters of their craft.

The campaign merges G-Star’s Hardcore Denim philosophy with Snoop’s signature blend of humor, style and backside appreciation. The collaboration is brought to life by a video that is creatively celebrating denim booties, featuring men, women, islands, hot air balloons and yes…even doggs.

“I’m teaming up with G-Star, because we are both pushing the field, staying ahead, cutting the edge. We are both masters of our craft – leading the game. You know what I’m saying? We look ahead.” – Snoop Dogg

The G-Star RAW ‘Say it Witcha Booty’ campaign in collaboration with Snoop Dogg debuts on September 8th, 2021 supported by outdoor and online activations.