Today, CONVERSE announces the launch of “Made by you” – a landmark brand campaign celebrating fans of the brand who have been expressing themselves and their creativity in Chuck Taylor All Star sneakers for nearly 100 years. For the Spring 2015 campaign, Converse scoured the globe to collect beloved and distinctly personal Chuck Taylor All Star sneakers, each of which tells a story of transformation from blank canvas to self-portrait of their owner.
‘Made by you’ originated from a simple human truth – we all want to be our true, authentic self in this world,” said Ian Stewart, Vice President of Global Marketing. “Fans of Chuck Taylor are the ones who have made Chuck Taylor an iconic badge of creative self-expression. It’s time we celebrated them.” “Made by you” is a global celebration highlighting Converse Chuck Taylor All Star, the only sneaker defined by those who wear them. Converse has curated a collection of Chuck Taylor All Star portraits, showcasing endless diversity and self-expression of individuals past and present who choose to wear Chuck Taylor All Star – from musicians to artists, skaters to fashionistas, the known to the unknown. Their portraits offer a contemporary lens into the distinctly unique worlds they inhabit.