BOSS Generations.
This season, BOSS celebrates a new generation. In a future-focused show at Milan Fashion Week today, models stepped onto the runway to showcase designs for men and women that seamlessly merge the established codes of the house with a spirit of continual innovation.
Ultra-modern tailoring, elevated outerwear, and fluid jersey pieces come together in a collection named “Generations”, which reworks and restyles BOSS icons to reveal a new contemporary aesthetic.
Bringing together decades of tailoring expertise with a bold, agenda-setting approach, the designs are created for BOSS men and women of every age, background and walk of life.
In a lilac-colored show space at Social Music City, models including Doutzen Kroes, Bella Hadid, Irina Shayk, Maartje Verhoef, Mona Tougaard and Alpha Dia walked an oval catwalk to the sounds of a live orchestra.
The musicians performed a piece entitled “Down to Earth”, composed by Henri Scars Struck, at a show attended by over 600 guests, including Orlando Bloom, Cara Delevingne, Ashley Benson, Madelaine Petsch, Toni Garrn, Alex Pettyfer, Amber Valletta, Tommy Dorfman, Marc Forne, Linda Tol, Sophia Roe, Emili Sindlev and more.
The collection illustrates how the brand’s suiting heritage is more relevant than ever before, with sharp silhouettes in new fabrications and colors paving the way forward for tailoring in the 2020s.
A striking organic pattern features in multiple forms across coats, tailoring, leather, dresses, and accessories. The embroidered pieces are expertly crafted in Germany, a reflection of the longstanding BOSS dedication to hand workmanship.
Outerwear is relaxed and oversized, while impeccably cut jersey dresses, skirts, and tops skim over the body. Hand-woven leather, flowing fringes, and glossy, bonded fabrics with digital prints all add depth and detail.
Vivid red and coral accent a fall-inspired palette of browns, creams, grays, and black, while a fresh shade of lilac offers the perfect counterpart to these warm hues. A new approach to color blocking brings three and four colors together in many looks, evolving the monochrome aesthetic of previous seasons.
This season’s new bags and shoes are offered in luxurious materials and finishes, with square-toe stretch fabric boots for her, and utility-inspired cross-body bags for him as highlights. Completing the picture, eyewear and jewelry in the show colors offer the perfect finish to this inspirational and forward-looking collection.
