Digital launch party sets the tone for BOSS X RUSSEL ATHLETIC

Young, fresh and new. The launch of BOSS x Russell Athletic proves the combined energy of two iconic brands is impossible to contain. To the sounds of classic hip hop, a basketball-inspired film marks the release of the collaboration in playful, fun, and uplifting style.

Set in a locker room and on a basketball court, the film depicts a basketball squad who celebrate after being crowned the season’s champions. The team – including Ashley Graham, Bella Hadid, Precious Lee, Lucky Blue Smith, Keith Powers, and more – dances, poses and parties together as it showcases the new BOSS x Russell Athletic collection with nothing but good vibes.

Drawing on both brands’ archives, the collection of off-court classics includes many unisex styles, and features a retro-inspired BOSS x Russell Athletic logo.

BOSS x Russell Athletic is now available online at and in stores worldwide.


The collection is on display at the IVY LEE showroom in Antwerp, and available for sample pulls. Please have a look on our imagebank for all available imagery.
For sample pulls, information and all other inquiries, please contact us.