Digital launch party sets the tone for BOSS X RUSSEL ATHLETIC
Young, fresh and new. The launch of BOSS x Russell Athletic proves the combined energy of two iconic brands is impossible to contain. To the sounds of classic hip hop, a basketball-inspired film marks the release of the collaboration in playful, fun, and uplifting style.
Set in a locker room and on a basketball court, the film depicts a basketball squad who celebrate after being crowned the season’s champions. The team – including Ashley Graham, Bella Hadid, Precious Lee, Lucky Blue Smith, Keith Powers, and more – dances, poses and parties together as it showcases the new BOSS x Russell Athletic collection with nothing but good vibes.
Drawing on both brands’ archives, the collection of off-court classics includes many unisex styles, and features a retro-inspired BOSS x Russell Athletic logo.
BOSS x Russell Athletic is now available online at boss.com and in stores worldwide.
The collection is on display at the IVY LEE showroom in Antwerp, and available for sample pulls. Please have a look on our imagebank for all available imagery.
For sample pulls, information and all other inquiries, please contact us.