BOSS – BOSS x KHABY: THERE IS A NEW BOSS IN TOWN

BOSS announces its latest limited-edition capsule collection, a collaboration with next-generation creator Khaby Lame.

More than just another social media star, Khaby represents true BOSS values. Breaking the rules to create his own success, the impactful creator has become the second most followed person on TikTok by boldly expressing himself, inspiring others, challenging the status quo – and doing it all with humor and self-awareness. Khaby is undoubtedly the new BOSS in town.

Celebrating this mindset and the spirit of being your own BOSS, the capsule fuses dynamic BOSS design with Khaby’s wit and bold self-expression. This exclusive collaboration is comprised of all-black styles with leather details and a signature logo depicting Khaby’s likeness. The pieces include a T-shirt, hoodie, and varsity jacket. To round out the collection, a doll of the social media star co-created by Khaby himself will be released on his social media channels. It is designed to be both a standalone accessory and an attachment that can be snapped onto the hoodie.

The capsule – first released as a limited-edition collection available exclusively at the BOSS Store in San Babila, Milan on June 17 – is available globally on boss.com starting June 18.

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For sample pulls, information and all other inquiries, please contact IVY LEE Antwerp.

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