Bringing joy and optimism to holiday 2020
Imagination takes flight this festive season, as BOSS joins with New York-based artist and illustrator Justin Teodoro to present a playful and colorful vision of the holidays.
Two distinctive motifs, a pink heart and a blue star, symbolize love and dreams in a multi-channel campaign that will also feature an exclusive BOSS capsule collection for men and women.
“It has been a fluid and collaborative process from the start, and I am very excited,” says Justin about the partnership.
“Having my hand in such a wide scope, from prints to visuals and store windows, was really a dream project for me.”
In hot pink and vivid blue, Justin’s heart and star prints feature across the BOSS x Justin Teodoro capsule collection, standing out against classic black and winter white. Cozy and casual styles – T-shirts, sweaters, and sneakers – are presented alongside more tailored pieces including impeccable BOSS shirts and jackets, perfect for holiday celebrations.
Along with a hand-drawn reinterpretation of the BOSS logo, the heart and the star appear both singly and as an all-over print, on shirts, skirts, bags, and more.
Highlights of the collection include a heart-print blouse with a tie neck, leather sneakers with printed soles, a reversible hooded jacket that can be worn in both bold and understated style, and a choice of heart and star iPhone covers.