Basically Baum is back, with new colours, new styles, and new energy. A limited edition capsule of responsible loungewear, made from 100% organic cotton.
The capsule launches in March 2021 and offers 7 different styles including 4 interpretations of a sweatshirt in various fits with long, short, or no sleeve – with or without a hoodie. Further there are 2 bottoms (one pair of shorts and one pair of sweatpants) and 1 crewneck T-shirt. All styles come in classic grey melange as well as three playful spring colours; lavender, hot pink, and bright green.
”We believe colour has the ability to change our moods for the better; enhancing how we feel, how we think, and how we interact with the world. More than ever, we need a splash of colour to be the driving force for a renewed optimism.” – Rikke Baumgarten & Helle Hestehave, Founding Creative Directors
To articulate the creative vision of the capsule, Baum und Pferdgarten teamed up with German creatives and content creators, Sissi Pohle & Patrick Scherzer who art directed and shot a mini campaign in Berlin. The colourful images bring a cool edge to the playful capsule.
Please have a look on our imagebank for all imagery on Basically Baum.
For information and all other inquiries, please contact us.